Branding Booth Inc.

Promo Products Rock at Trade Show

by brandingbooth
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Boost Rewards hit the top of the charts with its “Recognize Your Rock Star” program, which it showcased at the Society for Human Resources and Management Conference and Exposition (SHRM) in Chicago this summer. Boost debuted the campaign at SHRM a year earlier, and it was so successful that the company continued and built upon its rock star theme at the 2013 show.

Promo products at trade showBoost’s goal at SHRM, which typically draws about 12,000 people, was to engage new customers by encouraging companies to adopt employee recognition programs. The company hired look-alike talent to resemble rockers, but kept the identity of the rocker a mystery until the day of the event. This year’s talent was “Bono,” and he so closely resembled and acted like the U2 front man that some attendees actually thought it was him.

In addition to Bono, the booth featured umbrella-style photography lights and visitors could get their picture taken with the faux rocker. They were then given a “Bono” star business card which directed them to the company’s Facebook page. By posting their pictures and liking Boost on Facebook, visitors could enter a Red Carpet Rollout giveaway that featured chances to win a Yamaha guitar, SpaFinder gift card, home accessories from Whispers Home and beauty products from Preen Apothecary.

New Products for 2014

by brandingbooth
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New Products for 2014 were introduced at the ASI Orlando Show on Jan 6th. The video below shares some of these products with suggestions to be used as promotional and branding items for various businesses. Please share with your colleagues and friends and let us know what you think about the products by commenting below as it helps us to provide specific information that is useful for you.

Commemorative Ticket Builds Buzz for Movie

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To increase advertising visibility and build buzz around the release of Man of Steel, Warner Bros. teamed up with Walmart before the release of the film and formed a first-ever studio/retailer partnership.

Buzz for movieOut of this came a campaign unlike any other, in which Walmart stores nationwide would sell a limited supply of tickets to the exclusive pre-release screening of the film.

Warner Bros. worked with their promotional products partner to design and manufacture the tickets for sale in the Walmart stores. The confidential campaign included the work of seven design artists who created the final product: a color-printed commemorative ticket. 

The oversized tickets were imprinted with the film’s cover photo and logo, and cut to mimic VIP or backstage passes. In the end, one million tickets had been sold nationwide to the exclusive event. The commemorative promotional ticket campaign worked as it advertised the film, which did well at the box office.

High tech gadgets

by brandingbooth
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High tech gadgets are becoming the new wave for branding. Nearly everyone uses a high tech gadget today. People like receiving them and use them daily which exposes your brand to more people. Phone and computer accessories are the common ones. Watch the video that shows how you can use these as your branding products.

Drink And Plate Combo

by brandingbooth
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Check out this 2-in-1 (drink and plate) combo that lets you eat, drink and socialize at a party comfortably.      
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